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SMART criteria
Mnemonic, giving criteria to guide in the setting of objectives
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This article is about setting objectives.
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For other meanings, see Smart.
S.M.A.R.T. (or SMART) is an acronym used as a mnemonic device to establish criteria for effective goal-setting and objective development. This framework is commonly applied in various fields, including project management, employee performance management, and personal development.
The term was first proposed by George T. Doran in the November 1981 issue of Management Review,[1] where he advocated for setting objectives that are specific (or Simple), measurable, assignable, realistic, and time-bound—hence the acronym S.M.A.R.T.
Since its inception, the SMART framework has evolved, leading to the emergence of different variations of the acronym. Commonly used ve